Chiang rai walking street sets up every Saturday since November 1st 2008 on Thanalai Road. It opens 4 pm to midnight. The street is closed to traffic and stall line the sidewalks.The market has 3 zones. Zone 1: known as OTOP (One Tambon One-Product) which encourages each district (Tambon) to produce its own local specialities. Shops are from royal project and product from hill tribe groups in Chiang rai. Zone 2: You can see handmade products from youth and local people, spa activities and also places offering Thai massages. The last zone is the exhibition area. You can also enjoy a cheap meal or various northern foods. Some street shows and traditional singing or dancing can be seen.

The project was organized by government, monks and people who lives at Sankhong Luang , Chiang Rai which is one of the oldest community. The happy street is a concept ideas to develop tonw by using the area of city go along with the way of people life in community, and foreigners who lives in the Chiang Rai such as Japaneses, French etc. The action of the Happy Street sets up every Sunday on Sankhong Road from 4 pm.- midnight. (Performances and cultural activities,Local crafts / OTOP products,The Finest food from northern Thailand)